Online shoppers abandon their shopping carts 68% of the time. At the average abandonment rate of 68%, ecommerce sites could be losing $3 billion a year, if not more. A PayPal study revealed that 43% of shoppers abandoned shopping carts because the shipping charges were too high. From 2015 to 2017, the global average cart abandonment rate increased from 71.39% to 77.24%. 23% of users will abandon their shopping cart if they have to create a new user account. 54% of shoppers will purchase products left in shopping carts if those products are subsequently offered at a lower price.
MAIL ECOMMERCE STATISTICS There whatsapp database will be more than 3.7 billion email users by the end of 2017 Gmail is the most popular email platform, commanding 46.77% of the market share. 72% of people prefer email as the mode of business communication. Millennials prefer communication with businesses to be over email as well. 67.6% of teens and 73.1% of those aged 19 to 34 prefer email over direct mail, SMS and app notifications. 91% of Americans want to receive promotional emails. At 4.15 on a scale of 1 to 7, customers rated discounts in email as the biggest influence on their purchase decisions. 75% of Gmail users access their emails on mobile devices.
Percentage off discounts (35%) and free shipping (20%) are the offers email subscribers want the most. 54% of emails are opened on mobile. This makes it the most popular platform, beating out desktop (16%) and webmail (30%). Mobile device usage increased from 59% to 67% for consumers of ecommerce email in 2017. The use of emojis in email marketing messages increased 775% from 2015 to 2016. SOCIAL MEDIA ECOMMERCE STATISTICS 30% of online shoppers say they would be likely to make a purchase from a social media network like Facebook, Pinterest, Instagram, Twitter or Snapchat.