And that’s why we are pioneering a new way to do marketing called “conversion intelligence.” We believe that the most optimal results from your marketing will come when you actively and openly pair your own expertise with the power of AI. As a company with deep knowledge and experience supporting the growth of small businesses, it’s our belief that conversion intelligence is the disruption SMBs need to get a step up in the digital marketplace. It’s time for business to get more and go further by working smarter, not harder. Daniel Parscale, Oli Gardner, Unbounce Co-Founder Conversion intelligence can take away some of the stress and burden that typically comes with optimization and actually free us up to get more done and be more creative.
Insights from conversion intelligence make rapid experimentation accessible to anyone, and the great thing is, you’re still the one in control. — Oli Gardner, Unbounce Co-Founder Think of conversion intelligence as a change in your approach to marketing by pairing your expertise with data-powered AI insights to create and optimize the highest-converting campaigns possible. It’s you, and your marketing know-how, augmented buy email list by machines. Conversion Intelligence brings together the best of both worlds—your marketing intelligence (creativity and know-how) and the raw data-crunching power of AI.
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A fun yet poignant example comes from chess. The computer always beats the grandmaster. However, when players and computers team up together for a round of “Cyborg Chess”—with the player leading the strategy and the computer providing the tactics—the bionic team generally wins. Relative newbies to the sport have come out victorious over grandmasters AND the most powerful chess computers in the world.